Client: American Healthcare Systems

ELAN - ServiceWare (reprint from ABITARE vol. 284)

In the course of a global research project for American Healthcare Systems, Vladymir & Glenda Rogov designed and produced a line of cutlery for the elderly, with ample, rounded handles that are comfortable even for arthritis sufferers to hold and use.

ServiceWare in STYLE (reprint from 1990 IDEAS Catalog)

Most eating utensils manufactured specifically for the elderly or disabled are easy to hold and use. However, such serviceware tends to be unattractive, according to the results of a recent study conducted by a San Diego, California, industrial design firm. What's more, "our study revealed, people often feel self-conscious because they think using these utensils draws attention to them, stereotyping them as old or physically impaired" explained Glenda Rogov. "For example, we found the only spoons available resembled bent pieces of metal, or they looked like their handles were broken off and replaced with round pieces of wood."

In response, ROGOV's team designed and manufactured something both useful and attractive. The resulting serviceware features contemporary - looking stainless steel tongs, bowls and blades that are wide for easy cutting and scooping of food and have highly stylized, hard plastic handles that are gently rounded and easy to grasp.

Glenda said that recent publicity concerning the utensils has sparked interest among people of all ages, including many young people who want a set for their parents, who have arthritis and, surprisingly, a set for themselves.

Awarded "Honorable Mention" & Exhibited by the American Society on Aging ,1989

(reprint from Industry Week Magazine) to follow

(reprint from Wall Street Journal) to follow